Custom Fit Golf Clubs

At The Keele Golf Centre, we believe that the right golf club makes all the difference. That’s why we offer a complimentary custom club fitting with every new golf club purchase.

Our expert team will work with you to find the perfect fit, analysing your swing, stance, and grip to ensure your clubs are tailored to your unique play style. Whether you're a seasoned player or just starting out, custom-fitted clubs can help improve your accuracy, distance, and overall performance.

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Meet the team.

Neil Wain

Neil Wain is a skilled custom fit expert with 5 years of experience as a qualified PGA Professional. Having honed his craft at the renowned Belfry as the lead fitter, Neil moved to Keele Golf Centre in 2019, where he established the custom fit center. Since then, he has helped thousands of golfers find the perfect clubs tailored to their unique needs. In addition to his fitting expertise, Neil is the lead tester forToday's Golfer magazine, rigorously testing the latest clubs to ensure he stays up-to-date on the best products available. His dedication to understanding every aspect of golf equipment ensures that he can provide insightful recommendations for players. Neil is truly passionate about helping individuals find the right clubs to enhance their game, taking a personalized approach to every fitting session.

See Neil in Action

In this video, Neil Wain, TG Test Pro, and Equipment Editor Simon Daddow provide a detailed comparison of the Mizuno JPX925 iron models—Pro, Standard, and HL—alongside their main rivals, including options from Callaway and TaylorMade. They break down who each model is best suited for, using performance data to highlight key differences and guide golfers in choosing the right club for their game. This analysis is invaluable for anyone considering a custom club fitting, as they discuss how factors like ball flight, spin rates, and launch characteristics impact performance.

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Luke Howe

Luke Howe is a highly experienced custom fit expert with over 10 years of experience as a PGA Professional. His passion lies in helping golfers find the perfect set of clubs tailored specifically to their individual needs. With a deep understanding of swing mechanics, club design, and performance data, Luke uses his expertise to ensure that every golfer gets the most out of their game. Whether it's adjusting the specifications of a club or recommending the right shaft and head combination, Luke is committed to enhancing players' performance and enjoyment on the course by fitting them with clubs that perfectly complement their unique swing.

Master your game.

How it works.

Custom club fitting offers golfers a significant advantage by ensuring that their equipment is tailored to their individual swing characteristics and physical attributes. Unlike off-the-shelf clubs, custom-fitted clubs are designed to optimise factors such as club length, lie angle, shaft flex, and grip size, which can greatly improve accuracy, distance, and overall consistency. A properly fitted set of clubs allows players to make more natural and confident swings, reducing the chances of compensating for ill-fitting equipment. This personalised approach not only enhances performance but also helps golfers avoid injury, as the clubs work in harmony with their unique swing mechanics. Ultimately, custom club fitting provides golfers of all levels with the tools to maximise their potential on the course.

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Master your game.

How it works.

Custom club fitting offers golfers a significant advantage by ensuring that their equipment is tailored to their individual swing characteristics and physical attributes. Unlike off-the-shelf clubs, custom-fitted clubs are designed to optimise factors such as club length, lie angle, shaft flex, and grip size, which can greatly improve accuracy, distance, and overall consistency. A properly fitted set of clubs allows players to make more natural and confident swings, reducing the chances of compensating for ill-fitting equipment. This personalised approach not only enhances performance but also helps golfers avoid injury, as the clubs work in harmony with their unique swing mechanics. Ultimately, custom club fitting provides golfers of all levels with the tools to maximise their potential on the course.

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Personalised Assessment

We take the time to understand your swing dynamics and playing goals.

Advanced Technology

Using state-of-the-art fitting equipment, we’ll provide precise measurements and insights.

Expert Recommendations

Based on your assessment, we’ll recommend the best clubs to elevate your game.

The best golfer you can be

With a custom club fitment, you cannot go wrong.