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2025 Drivers - Custom Fitting at Keele Golf Centre
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Taylor Made QI35
The name QI35 stems from TaylorMade's ongoing "Quest for Inertia" (QI), which began with last year’s QI10 series.
The "35" represents the three core principles of form, function, and fit, alongside the five different head options TaylorMade offers to help golfers find the perfect driver for their game.

Cobra Dark Speed Adapt
COBRA Golf has launched its new DARKSPEED ADAPT range, featuring drivers, fairways, and hybrids, all available at retail from mid-January.
The DS-ADAPT drivers come in four models – LS, X, MAX-K, and MAX-D – and boast a cutting-edge multi-material construction. With a lightweight carbon crown and sole paired with a titanium frame, these drivers offer improved weight distribution and enhanced stability. The larger forged face insert, combined with H.O.T. Face Technology, ensures a higher CT around the centre of the hitting area, delivering exceptional ball speeds, greater distance, and improved forgiveness on off-centre strikes.

Callaway Elyte
The Callaway Elyte driver is the successor to the Callaway Paradym Ai Smoke Max Driver, designed to deliver greater clubhead speed through its innovative, more aerodynamic shape.
Traditionally, faster head designs require a taller, more compact shape, often at the cost of forgiveness. To overcome this trade-off, Callaway utilised advanced 3D-printed titanium heads and an extensive testing process to create the Elyte’s unique shape. The result is a driver that combines increased speed with exceptional forgiveness, providing golfers with the best of both worlds.

Ping G440
PING has unveiled the G440 family, delivering greater speed and distance through groundbreaking engineering advancements, including its lowest-ever centre of gravity (CG) in a driver.
The custom-fit, custom-built G440 range includes three driver models – MAX, LST, and SFT – along with fairway woods (MAX, SFT, LST), six hybrid options, and a versatile iron set (4-9, PW, UW, 52°, 56°). For golfers with slower swing speeds, PING offers the High Launch (HL) option, featuring lighter head weights, the ultralight PING Alta Quick shaft, and a lighter grip to optimise performance across the range.
